Beginner’s guide to landing pages

Landing pages are is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. It is sometimes known as lead capture page. Landing pages are important as they serve as the first funnel for your customer acquisition process. They generally have only one option for the visitors ( Call-To-Action or CTA). Most common uses of landing page are to acquire visitors’ email address, send visitors off to a specific page with information that might be of interest to the visitor. The most important rule is to have your landing page as simple as possible, with very clear call-to-action. Check out this post by Kissmetrics – Beginners guide to landing pages

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