Infographic by Kissmetrics explaining about how to measure a customer's Lifetime Value (LTV)

Infographics: Calculating Lifetime Value

LIfetime Value (LTV) is the estimated revenue a business can generate from a customer during their lifetime. Its an important metric in business as it helps to determine how big you should spend on marketing budget. Put simply if it’s going to cost you RM25 to acquire a customer, but the customer is going to generate a one time sales of RM20, then maybe it’s not a good business spending.

Learn more about Calculating Lifetime Value by checking out this infographic by Kissmetric.

++ Click Image to Enlarge ++
How To Calculate Customer Lifetime Value
Source: How To Calculate Lifetime Value


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